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Top industry convention

The central focus of the IFFA 2022, the world’s leading trade fair for the meat industry, will be information about and innovations in the important topics automation, digitalization, food safety, sustainability and food trends. The industry will meet in Frankfurt from May 14 to 19, 2022 – naturally under pandemic conditions.

Food safety, the shortage of skilled labor, cost efficiency, transparency in the supply chain, climate protection and an enormous variety of products coupled with new customer needs are the major challenges that producers of meat, meat products and meat alternatives will face in coming years. IFFA – Technologies for Meat and Alternative Proteins – in Frankfurt am Main will show how these problems can be overcome and what solutions are available.

The industry’s response to IFFA 2022 is unwaveringly high. The number of exhibitors and the occupied space equals that of the previous event in 2019. With its proven protection and hygiene concept, Messe Frankfurt offers participants a safe setting for personal encounters.

At the beginning of 2022, exhibitors and visitors once again emphasize their desire to meet in person again at this international event. According to the organizer, the registration status for IFFA is very good. Messe Frankfurt expects over 900 exhibiting companies from all over the world. The expected exhibition area, which will again cover Halls 8, 9, 11 and 12, is on a par with the previous event. The companies will showcase innovations for the entire protein-processing chain. In addition to meat products, IFFA will highlight ingredients and manufacturing processes for vegetable proteins, providing a professional platform for this fast-growing segment. This is a first for the fair.

Peter Feldmann, Mayor of the City of Frankfurt and Chair of the Supervisory Board of Messe Frankfurt, underlines the importance of trade fairs: “The IFFA registration figures are a strong signal for Frankfurt as a trade show location. They show us that Frankfurt’s trade fair was, is and will remain world class – despite the impact of the pandemic. Without our trade fair, Frankfurt as we have known and loved it for centuries would not exist. Through the fair, internationality and diversity have become part of our DNA. Additionally, it is a place where topics of the future are showcased. More and more people are opting for a meat-free or low-meat diet. It’s good that IFFA is embracing this trend.”

Positive expectations for IFFA

Klaus Schröter, Managing Director of Schröter Technologie GmbH & Co. KG and Chairman of the Meat Processing Machinery Division of the VDMA, confirmed: “There is a huge need in the industry for face-to-face interaction. On behalf of the exhibitors, I would like to emphasize that we need IFFA as a strong international platform this year and are looking forward to presenting our innovations to professional audiences. With the new theme of alternative proteins, the world’s leading trade show is experiencing an important realignment and a push toward the future.”

For IFFA year 2022, the food-machinery industry expects even higher sales growth than in 2021. The first reason for this is that existing orders from 2021 will be converted into sales this year. The second reason is that the continuing good demand situation and the strong trend towards automation, digitization, and product innovations give every reason for positive expectations at the world’s leading trade show.

Well prepared and safe participation

The ever-changing pandemic situation makes good preparation for trade show participation more important than ever. “IFFA offers a safe environment for contacts, business and inspiration,” says Wolfgang Marzin, CEO of Messe Frankfurt. “Our protection and hygiene concept, which has been coordinated with the authorities, has been used successfully at many face-to-face events. And like everywhere else, the same applies here: Those who are vaccinated and boosted have the greatest possible freedom.”

The modern exhibition center offers optimal opportunities for safe personal B2B meetings. Access is fully controlled, meaning that all participants are personally registered and their vaccination or recovery status or tests are verified. The exhibition halls are supplied with 100 percent fresh air by modern ventilation systems. Due to the large room volumes and high air exchange rates of up to five times per hour, aerosols are constantly diluted and transported away. Distancing and hygiene measures are professionally planned and controlled.

This Die Fleischerei article provides a brief overview of selected innovations that will be presented in the Frankfurt exhibition.

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