International -

New marketing director at Micvac

The Swedish food-tech company Micvac (Mölndal, Sweden) recently hired Malin Brodén as its new marketing director. The expert for marketing and brand management has vast experience, particularly in the food sector. Malin Brodén brings with her more than 20 years of expertise in marketing and shopper marketing in the consumer goods and food industry and has managed both established and new markets and brands.

Before coming to Micvac, Malin Brodén was the Strategic Project Manager at Paulig Foods, one of the leading food companies in Northern Europe. Prior to that position, she had worked in various marketing roles, including Nordic Marketing Manager. “I am thrilled to be a part of an innovative company like Micvac,” said Malin Brodén. “There is great potential in the market for fresh finished products. Particularly the refrigerated areas in shops are becoming increasingly important. Helping our clients design these areas for their customers in an attractive manner is an exciting task for me.”

Micvac’s CEO, Michael Bogdanski explained: “Malin is the perfect addition to our management team, especially now, as we are continually expanding our innovative portfolio of products and services. The Micvac System offers major benefits for our customers who produce high-quality ready meals, for the entire retail landscape and, last but not least, for the consumers who enjoy the delicious and sustainable meals. As an experienced marketing and management professional, Malin will ensure that these benefits will be realised along the entire value chain.”

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